Press Release Summary: Commence CRM Right Solution for GenBio
Press Release Body: Bryan Kiehl, Ph.D. is Vice President of San Diego-based GenBio and has used Commence CRM since the early 1990's. GenBio develops and manufactures in vitro diagnostic kits. In the early 1990's Kiehl noted that the company "Needed internal software to keep track of regulatory information. This primarily related to U.S. FDA requirements. During the past fifteen years the in vitro diagnostic industry has seen increasing world-wide regulatory scrutiny. The U.S. FDA enacted new laws in 1997 that requires additional information management. Additionally, the European Union (EU) enacted the In Vitro Diagnostic (IVD) directive which required additional information management and China is also enacting rules that require information.
Many small and mid-sized businesses (SMB) have taken notice of Commence Corporation (www.commence.com), a provider of on-premise and hosted web-based solutions designed specifically for this businesses sector. The company is gaining momentum and marketshare with Commence On-Demand, a suite of CRM (customer relationship management) applications that is deployed as software as a service (SaaS).
According Kiehl, "We have used Commence for many years and consider it one of two key programs needed at GenBio. Our accounting/inventory management software is the other. If ever needed, we may integrate the Commence database and the Accounting software MSSQL. Because it is a distributed database, I find that it is not useful if data is serial. We use a centralized database for inventory control and accounting information. I consider Commence an ideal information management tool but not ideal to store large amounts of numeric or serial data. I don't think the problem would be speed, Commence look up is very fast, but instead input from several clients at one time."
GenBio's initial need was: . regulatory affairs documentation . maintenance record keeping . complaint documentation . document control . Commence is currently used for these same purposes but an important Commence advantage is our internal ability to make changes as more or different requirements are added.
Kiehl also suggested that for a small company like GenBio, we find the most important advantages are: 1. Distributed database assuring backup 2. Ease to program and adjust needs without outside programming expertise 3. Excellent calendar
General Benefits 1. Database is on each machine, essentially eliminating need for backup and recovery system. We use one offsite FTP client to assure offsite backup. 2. Immediate changes made within company. Outside programming expertise is not required. 3. Product has proven remarkably stable and Commence has offered excellent support. In a small company this is a key benefit.
Specific Benefits 1. Maintenance scheduling - Our program implementation allows a manager to schedule items and these are then listed to the assigned person to perform weekly maintenance. Once the task is completed, the outcome is reported. If there is a failure or problem it is both documented and reported to quality indicating further action is required. 2. Document Control - GenBio is required to track all document changes. This is common within most regulated businesses. Along with various network strategies, Commence is used. 3. Manufacturing Specification - Product information such as shelf-life, storage and hazards are reviewed during the manufacturing time. This information is indirectly related to the above document control use.
Commence Corporation is a leading provider of Customer Relationship Management solutions. The company's products are designed to provide growing businesses with flexible solutions that leverage the Web to offer an integrated platform for managing sales execution and customer service. Commence supports several thousand customers through a worldwide distribution network, with outlets in North and South America, Europe and Asia.
According to Larry Caretsky, President of Commence CRM, "We are delighted that GenBio and other heavily regulated small businesses are able to gain so much benefit from the technology solutions we provide."
Commence Corporation www.commence.com Larry Caretsky Marketing@commence.com 1-877-Commence
Web Site: http://www.commence.com
Contact Details: Commence Corporation 200 Tornillo Way Suite 200 Tinton Falls, NJ 07712 732-380-9100
2025
